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Grilled Cheese Delivered by Parachute

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Marisa Kabas

By Marisa Kabas on April 30, 2014

Grilled cheese is basically the perfect food, because it combines the two best things: bread and cheese. Whether you’re a white bread and American cheese purist, a little wild with Texas toast and pepper jack, or fancy shmancy with gruyere and 7-grain, we can all agree that it’s difficult to improve upon this delight. But are you ready to take it to the next level?

A group of friends in Melbourne, Australia, started a scheme called “jafflechuting.” The word for grilled cheese in Australia is “jaffe” and the crew attaches them to parachutes, hence the name. People wait downstairs on a spot marked X and wait for their pre-ordered bready, cheesy goodness to float down from one of the creator’s apartment windows/heaven.

Watch and learn:

One of the founders explained the story behind this brilliant idea:

“We stumbled into doing jafflechutes after a weekend at a countryside Airbnb rental without electricity or Internet,” Grant says by email. “Without the distraction of YouTube and video games, we spent the night talking about crazy business ideas, and by morning we had created Melbourne’s first float-down eatery.”

Perhaps it’s less futuristic than pizza delivery by drone, but it’s certainly more whimsical. The crew plans on expanding the pop-up project to a location in New York, which remains top secret for now.

It will be fun to watch how angry New Yorkers get when their floating grilled cheese is snagged by an evil pigeon.

‘The Foodroom’ Is the Perfect ‘Newsroom’ Parody

[via Fast Company]
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