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Huggies’ New Ad Sets Up Dads to Share Feeling of Expecting Moms’ Baby Kicks

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Slade Sohmer


By Slade Sohmer on June 12, 2013


Finally, dads can now feel the joy (and inconvenience) that comes with feeling a growing baby kick from the inside. Huggies’ new ad features a belt that replicates a baby’s movement inside the womb, so dad can experience pregnancy as well. The reactions from these dads are priceless.

No word on whether the belt makes them pee a lot, too.

Ogilvy & Mather Argentina created the ad.

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