OK, so that’s pretty weird.
Laina Morris, a.k.a. Overly Attached Girlfriend, made a commercial for Samsung. Specifically, she made a commercial for the Samsung SSD 840. What is the Samsung SSD 840, you ask? It’s a data storage device for your computer. Not that that’s particularly clear from the commercial, which seems more interested in packing as many references to web culture and memes as possible.
Predictably, there was an initial backlash on Reddit against Morris for “selling out,” but those negative voices have ultimately been drowned out by supportive ones.
It all started, of course, when Morris uploaded this Justin Bieber parody video to YouTube on June 6. The video was intended as a submission to a contest Bieber was holding to promote his new fragrance.
According to Know Your Meme, the video had over 1.35 million views within 48 hours of being uploaded and soon spawned the Overly Attached Girlfriend image macro.
Morris herself was well liked from the start. She put her sense of humor to work for her in her interactions with the Reddit community, both online and IRL. She spawned spinoff memes and leveraged her fame to charitable ends.
Morris should feel confident dismissing any haters over this latest move. Admittedly, the commercial’s too confusing and trying too hard to be cool to make me want to run out and buy a Samsung. But so what? Girl’s gotta get paid somehow, and if some corporation wants to send a couple fat stacks of cash her way to do her creep-stare in yet another video, so be it. She’s put up with enough shenanigans on our end. Might as well get something material out of it.