Facebook now claims 1 billion users, so it’s celebrating. How? With a new ad, its first real commercial, that compares itself to a tool for sitting. CEO Mark Zuckerberg explained the thought process behind the ad with this note:
“Chairs, doorbells, airplanes, bridges, games. These are all things that connect us,” IPO-stung Zuck tells us. “And now Facebook is a part of this tradition of things that connect us too.”
Aaaand cue the Clint Eastwood jokes …
Don’t you get it? Well, err. Oh, wait, maybe it’s an ad designed with meme play in mind, so everyone will make their snarky jokes and post their parody vids, but little do they know they’ll just be advancing the cause of Facebook. They’ll make instinctive jokes for reasons they can’t even fathom. They’ll turn up in Reddit threads not knowing for sure why they’re doing it. They’ll arrive at your website as innocent as children, longing for a seat.
It’s like Field of Dreams, only with chairs.