THIS is How You Advertise a New Camera
If you’re a camera company, you don’t need to throw Ashton Kutcher millions to sell your wares. All you need to do is give your camera to bunch of folks who know how to use it and let ‘er rip.
GoPro, which makes wearable HD cameras, handed out its newest product, the HD HERO2, to surfers and skiiers and divers and other extreme athletes to compile one of the best advertisements ever made for a camera. Warning: This will make you want to go and do things.
FEATURED ATHLETES (in order of appearance)
AEROBATICS PILOT:
Kirby Chambliss
SURF:
Alana Blanchard
Monyca Byrne-Wickey
Marlon Gerber
Lee Wilson
Mikala Jones
Malia Manuel
Made Garut Widiarta
Raditya
SKI / SNOW:
Tim Humphreys
Tucker Perkins
Tom Wallisch
BASE JUMP:
Jeb Corliss
Matthias Giraud
Jeff Nebelkopf
Marshall Miller
Neil Amonson
Jesse Hall
JT Holmes
Jokke Sommer
DIVE:
Andy Casagrande
MOTO:
Ronnie Renner
Myles Richmond
Tom Parson
MUSIC:
The Glitch Mob
“We Can Make the World Stop”
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