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How to Drink Coffee Like the CEO of Starbucks (Hint: It’s Not at Starbucks)

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By HVnews on April 16, 2012

Starbucks CEO Howard Schultz shares his perfect-coffee recipe with BusinessWeek: After waking up at 4:30 and walking his three dogs, he uses an 8-cup Bodum French press to mash “a coarse grind of aged Sumatra.”

Clearly, CEOs of global empires don’t have to patronize their own stores. But the fancy-schmancy bean variety endorsed by the billionaire (in 2006, with a net worth of $1.1 billion, Schultz was the 354th richest person in the United States) can be purchased at Starbucks by plebeians such as yourself. That is, when you’re ready to move beyond the 50-cents-a-pop office Keurig.

Schultz’s coffee-drinking advice also includes this gem: “I never add milk to my French press, absolutely no milk. And since the French press should not be on a burner, transfer the coffee to a thermos. Drink it within an hour or two, at the max. You’ll have the best cup of coffee known to mankind.”

What kind of cake would Schultz let them eat? Oh, glad you asked! It pairs well with “a piece of pumpkin spiced cheesecake, a warm blanket and a flurry of snowflakes, dancing outside your window.” Yes, that is a real quote. Now where’s my diarrhea-driving bodega bilge?


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