KONY 2012 hit the 100-million view mark in just six days, the fastest video to ever reach that barrier. So you’d expect Invisible Children co-founder Jason Russell to celebrate his good deeds. This was probably not what we had in mind.
Nothing is more powerful than an idea. Except an idea that gets RT’d by Kim Kardashian. Regardless of how you feel about the message, Kony 2012 illuminates how our attention span-challenged generation will respond to activism that is sexy and social.
By March 8, the Kony 2012 video already had over 32 million viewers. Invisible Children is making Joseph Kony a household name — not to celebrate him, but to raise support for his arrest and set a precedent for international justice.