Kmart wants you to find out if you’re eligible for “Big Gas Savings.” Will this wordplay follow-up to “Ship My Pants” be as successful?
Kmart’s “Ship My Pants” commercial that goes along with its new dot-com sales campaign is play-on-words brilliance. So simple, so effective.
Just when we were starting to give into the temptations of holiday consumerism, here comes the wonderful story of an anonymous woman helping the less fortunate. This is a must-read.