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How Good Is Your Brand Logo? Ask a 5-Year-Old

To hell with focus groups! Designer Adam Ladd’s daughter is a much more insightful barometer of a logo’s effectiveness. See who passed — and failed — the 5-year-old test. Pepsi and the Olymipics should hire Ladd’s daughter right now.

Facebook Has How Much Data on Its Users?

A 24-year-old Austrian law student named Max Schrems asked Facebook to send him all the personal data it had on him. That turned out to be a 1,222 page PDF file on all his activity.