When the Denver Post announced the position of “Pot Editor,” we thought it was a much better and more useful make-believe-turned-real-world job than things like “SEO Ninja,” “Creative Catalyst,” or “Kim Kardashian.”
On January 1, 2014, Colorado will allow sales of recreational marijuana, bringing it out of the [thinly veiled] shadows and into everyday life. Adults 21 and older will now be able to walk into specialty pot retailers and purchase up to an ounce at a time, ushering in a brand new era of openness in regard to marijuana, but also opening the floodgates for pot-related news items.
The Post hired Ricardo Baca, who spent nine years at the paper as a music critic and another two years as entertainment editor. And they built a stand-alone spin-off for Baca and everyone else interested in a “Pot Culture Site” called The Cannabist, where Baca aims to be the “Miss Manners of Mary Jane.” This seems like Legit High Times for the 21st Century.
Take a look at The Cannabist. This is the modern media, folks.
But above everything, this is the site’s feature that finally seems so right after a lifetime of being relegated to the shadows: