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CT Paper Puts Gun Show Ad Next to Article About Return to Sandy Hook

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Slade Sohmer

By Slade Sohmer on January 3, 2013

Back in July, the Denver Post apologized for displaying a banner ad for shotguns directly above its coverage of the Aurora theater shootings nearby.

The day after the tragic Sandy Hook Elementary School shootings, the Rock Hill Herald of South Carolina was forced to do the same.

In another highly unfortunate juxtaposition, the Stamford Advocate — a major daily newspaper located about 40 miles from Newtown, Connecticut — placed an huge advertisement for a local gun show on page A5 of Thursday’s edition, opposite a story about Sandy Hook students returning to school.

newtown gun show
spotted by @BekimUkperaj

Hearst Connecticut Media Group executive editor Barbara T. Roessner sent this response to media watchdog Jim Romenesko after being called out: “Our newspapers should not be running gun ads – including ads for antique and collectible gun shows – next to stories about Sandy Hook. It’s insensitive, and it shouldn’t have happened. It was an oversight, and we apologize for it. We have taken steps to make sure it doesn’t happen again.”

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[BuzzFeed via Gawker]
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