Meet Jonathan Snark: He’s just a typical dick, who throws out insults with reckless abandon, like “Thanks Captain Obvious” and “Hush now! Let the adults work!” Luckily this MONSTER is just a fictional character conceived by affiliates of the generically named PR Consultants Group to serve as a cautionary tale for Snark-Free Day on October 22.
This group of PR geniuses dared to dream of a day – just ONE day – where they’d be spared smarmy comments from their asshole co-workers, and instead could develop their brand and communications strategy in peace.
According to the release:
“It goes back to one of the earliest lessons we learn in life: ‘if you can’t say anything nice, don’t say anything at all.’ If that snappy, snarky comment is right on the tip of your tongue, keep it there,” said Melissa Libby, one of the developers of “Snark Free Day.”
While the idea of trying to be more genuine is important, the fact that it’s being hocked by PR professionals is just … like we said, it’s just too easy.
Check out Jonathan Snark’s torrent of 1950s slurs set to sketch animation:[Via PRNewser]