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Domino’s ‘DomiCopter’ May Deliver Your Next Pizza, But You’ll Have to Wait Outside

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Brett Rosner

By Brett Rosner on June 3, 2013

They call it DomiCopter. Domino’s Pizza is out with a new gimmick that’s sure to lead to a Rand Paul filibuster about pizza drone technology.

According to Pocket-Lint, the pizza-copter can travel hundreds of feet in the air to deliver a hot, mediocre pizza (that you decided ordered because there was absolutely no other option) in its specially crafted cradle.

The UAV looks more like a children’s RC helicopter than an actual flying delivery service. But is Domino’s really serious about this?

Here’s what they had to say:

“At Dominos we’re always looking to innovate and find new ways to deliver our pizza and a DomiCopter could fit the bill perfectly,” said Simon Wallis, sales and marketing director at Domino’s. “We are the number one pizza delivery company and we are committed to staying in that position. What better way to totally avoid the traffic than to fly – if anything this will now make us even quicker! We think it’s a great way to reinforce that Domino’s go to more lengths than anyone to deliver great pizza.”

The good or bad news, however you look at it, is that the likely-PR stunt is based in the UK. And it probably won’t be a thing.

So will the DomiCopter take off here in America? No, probably not.

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