Earlier on Thursday we re-introduced some of you to Suzy Favor Hamilton, three-time U.S. Olympian, seven-time U.S. champion and the most decorated female athlete in NCAA track and field history. Favor Hamilton found herself in a tight spot, having just been outed by The Smoking Gun for leading a double life as a high-end, $600-an-hour escort.
For any PR flacks wondering how to deal with a crisis, the beloved Wisconsin track star took to Twitter (@FavorHamilton) to explain and apologize for her actions in the most honest, clear and concise manner possible.
Here’s her first tweet in six weeks:
After that, read bottom to top:
It doesn’t get much better than that. Going quiet after something like this — ahem, NRA — makes no sense when the silence is more deafening than any response would be. Let this serve as a template.