The Rush Limbaugh Show is really hurting. His sponsors didn’t want to leave him when he called for segregated school buses or argued that Jared Loughner has the Democrats’ “full support,” but as of Monday, fueled by the host’s sexist comments about contraception advocate Sandra Fluke, 141 companies had dropped their advertising from the radio show — and now Think Progress reports that Limbaugh’s syndicator, Premiere Networks, will suspend national advertising for two weeks.
Premiere Networks’ memo reads:
Attention Traffic Managers of Premiere News/Talk Affiliates:
We are suspending the requirement to run barter spots for two weeks, March 12th and March 19th, for our News/Talk affiliates only.
Please replace/re-traffic any Premiere barter spots immediately. Contractual requirements to run barter spots are being suspended for these two weeks only. Replace them with Lifelock and Lear Financial [among Limbaugh’s remaining advertisers] or a local spot of your choice.
At this point nobody knows the likelihood, but it’s entirely reasonable to think Premiere is discussing Life After Rush plans, something so unfathomable just a few weeks ago. What do you think? Will Limbaugh survive this, or is he doomed?