The Denver Post in July apologized for displaying a banner ad for shotguns directly above its coverage Aurora theater mass shooting.
On Saturday, the Rock Hill Herald of South Carolina did the same:
The paper apologized when it realized its error:
In Saturday’s Herald, an advertisement for guns was placed on a page near stories and a photograph about the tragic school shooting in Connecticut. Please be assured that this was neither intentional nor the fault of the advertiser.
Advertisements are usually placed days before the newspaper lands on your doorstep. In this case, the advertisement in question was placed Thursday morning.
But we at The Herald should have recognized the unfortunate juxtaposition of the advertisement with stories and a photograph about gun violence.
Multiple editors worked on the page and should have noticed the problem. We all made a terrible mistake, and for that I apologize.
Please know that we will continue to strive to bring you a newspaper that is reflective of our community, insightful and sensitive to its readers.
Surely an honest mistake, but it’s also a terrific under-nose mirror.
MORE ON NEWTOWN:
• Even GOP Idol Ronald Reagan Advocated More Gun Control
• Mass Shooting at CT Elementary School, 20 Children Among 27 Killed
• This Newtown Vigil Grief-Relief Group Hug Means All Too Much
• C.J. Cregg Has a Message For the ‘Arm Every Teacher!’ Crowd
• Watch Pres. Obama’s Emotional Statement on Newtown Tragedy
• Mike Huckabee Blames Newtown Tragedy on Lack of God in Schools