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Newspaper Apologizes For Large Gun Ad Appearing Next to Newtown Story

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By HVmedia on December 15, 2012

The Denver Post in July apologized for displaying a banner ad for shotguns directly above its coverage Aurora theater mass shooting.

On Saturday, the Rock Hill Herald of South Carolina did the same:

The paper apologized when it realized its error:

Dear reader,

In Saturday’s Herald, an advertisement for guns was placed on a page near stories and a photograph about the tragic school shooting in Connecticut. Please be assured that this was neither intentional nor the fault of the advertiser.

Advertisements are usually placed days before the newspaper lands on your doorstep. In this case, the advertisement in question was placed Thursday morning.

But we at The Herald should have recognized the unfortunate juxtaposition of the advertisement with stories and a photograph about gun violence.

Multiple editors worked on the page and should have noticed the problem. We all made a terrible mistake, and for that I apologize.

Please know that we will continue to strive to bring you a newspaper that is reflective of our community, insightful and sensitive to its readers.

Paul Osmundson

Surely an honest mistake, but it’s also a terrific under-nose mirror.

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• This Newtown Vigil Grief-Relief Group Hug Means All Too Much
• C.J. Cregg Has a Message For the ‘Arm Every Teacher!’ Crowd
Watch Pres. Obama’s Emotional Statement on Newtown Tragedy
Mike Huckabee Blames Newtown Tragedy on Lack of God in Schools

[h/t @DianneG]

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