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Siriusly Big News: ‘Politics Powered By Twitter’ Launches July 30, HyperVocal Founders to Host

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Slade Sohmer & Lee Brenner

By Slade Sohmer & Lee Brenner on July 25, 2012

Twitter meets Radio meets HyperVocal …

Of all the social connectors that have sprung up to provide us escapist pleasures, it’s Twitter that has proven itself to be indispensable.

It’s Twitter that has actually changed the national conversation. It’s Twitter that has changed how journalists break and advance critically important (and, yes, even superficially comical) stories. It’s Twitter that has changed how politicians and celebrities control the message. Twitter has proven to be the prism through which all news now flows.

To that end, it’s now vital that there exists a national broadcast that looks at major news and political stories being driven by Twitter. Here we come.

Beginning this Monday, July 30, SiriusXM will offer “Politics Powered By Twitter,” a live, daily hour-long show covering politics as presented via Twitter. HyperVocal co-founders Lee Brenner and Slade Sohmer are proud to host the broadcast, along with SiriusXM’s Pamela Kirkland.

This isn’t your daddy’s talk show — this is an entirely new form of radio using the world’s most compelling news feed. And it’s coming this Monday.

SiriusXM Launches “Politics Powered by Twitter,” New Daily Political Show

 “Politics Powered by Twitter” creates new radio format, diving into politics from every angle exclusively as driven via Twitter

New radio show joins lineup of SiriusXM P.O.T.U.S., channel dedicated to “Politics of the United States” and the Presidential Election

NEW YORK – July 25, 2012 – Sirius XM Radio (NASDAQ: SIRI) today announced the launch of Politics Powered by Twitter, a live, daily hour-long show covering politics as presented daily via Twitter, on SiriusXM P.O.T.U.S.—the 24/7 non-partisan channel dedicated to the “Politics of the United States.”

Politics Powered by Twitter will launch July 30, marking the debut of a brand new radio format that reports to listeners exclusively what politics are being talked about on Twitter, including trends and Tweets from politicians, journalists and celebrities who have active voices on the key political issues, electoral races and breaking news. Specifically designed as a daily digest for SiriusXM listeners driving home from work, Politics Powered by Twitter will translate the vast “Twitter-verse” discussion of politics into a new form of talk radio.

Politics Powered by Twitter will be hosted by political news and internet veterans Lee Brenner and Slade Sohmer and will air live Monday – Friday from 6:00 – 7:00 pm ET beginning July 30 on SiriusXM P.O.T.U.S. (ch. 124) and online and via smartphones and other connected devices. Encore presentations will air nightly at 9:00 pm ET/6:00 pm PT.

SiriusXM listeners will also be invited to send Tweets to @politicsradio during the live program to be part of the conversation as it is happening, and to engage the show’s special guests from the worlds of media and politics via Twitter.

“The 24-hour news cycle has transformed into a 140-character news cycle,” said Dick Costolo, CEO, Twitter. “During the election season, Twitter is a place where news breaks, candidates connect with constituents, and discussions flourish. Politics Powered by Twitter on SiriusXM is a great way to dive deeper into real-time election news and continue the conversations that begin on Twitter.”

“Twitter has provided experts, celebrities and people around the world the ability to react to, comment on and influence politics as never before. Our new radio show, Politics Powered by Twitter, captures that energy and excitement in a brand new radio format that will energize our audience,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “Politics Powered by Twitter is the latest innovation by SiriusXM to bring politics from every perspective to our more than twenty-two million subscribers across the country.”

Brenner (@deepdishpol) and Sohmer (@sladehv) are Co-Founders of HyperVocal.com (@hypervocal), a next-generation media company that provides Generation Twitter a comprehensive look at the hyper-frenetic news cycle. Brenner previously co-founded FastFWD Group, a strategic communications firm dedicated to promoting web 2.0 and social media strategies. He is a former CNN senior producer and Political Director for MySpace. Sohmer is editor-in-chief of the HyperVocal Network.

Broadcasting live from Washington, D.C. and New York, SiriusXM P.O.T.U.S. tells the story of American politics daily with unbiased news programs, live coverage and unfiltered audio of major political events from inside and outside the Beltway. For more information, visit www.siriusxm.com/potus 

Listeners can register for a trial to listen to SiriusXM Internet Radio online and on iPad, iPhone, iPod touch and Android-powered smartphones and other connected devices and get access to commercial-free music, and premier sports, live news, comedy, talk, and entertainment from SiriusXM.


Tune in Monday for the first show. It’ll be a hoot.

Want to talk about this? Hit us up on email: slade@hypervocal4.wpengine.com or lee@hypervocal4.wpengine.com. We’d be glad to chat.

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