No, Says Nestlé, Our Mascot in a Pedobear Costume Is Not Pedobear Nestlé’s venture into social breakfast-sharing app Instagram was marred by a rather unfortunate photo subject: A guy in a Pedobear suit playing drums. A rep claims the largest food company in the world had no idea its mascot’s costume was actually an Internet meme about a bear who rapes children. “We produced this photo — of a real guy in a bear suit — to launch Instagram through our Facebook community. The picture is not Pedobear. We had never heard of Pedobear. But when the possibility of its similarity to the so-called ‘Pedobear’ was raised with us, we immediately removed it.” SEE ALSO: Pedobear Showed Up at Jerry Sandusky’s Trial Today There’s a reason for the “possibility of its similarity”: The suit is Pedobear. It is the actual Pedobear costume. Which means someone on its social media team got an assignment to buy a bear suit and knowingly bought this one, then played dumb. See a resemblance? </noscript> [AdWeek] SEE MORE: • Why Are People Stealing Giant Hasselhoff Cutouts • Coffee Ad From 1652 Says Drinking It Doesn’t Make You Poop HVculture HVCulture is our bin for all things Culture.
Greg 23.07.12 @ 4:15 pm Why is Nestle’s first instagram photo of a man in a pedobear suit playing drums with a kit-kat bars? Do they have an intern from Vice running their social media department?