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#My2K: Macon Phillips Talks White House Digital Strategy, Successes

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HVpolitics

By HVpolitics
November 29, 2012 at 10:41 pm



Macon Phillips (@Macon44), Director of White House Office of Digital Strategy, joined Politics Powered By Twitter co-hosts Slade Sohmer (@SladeHV) and Lee Brenner (@LeeBrenner) on Thursday to discuss the administration’s thought process behind the #My2K hashtag, what the White House considers “success” for a Twitter campaign given the lack of quantifiable metrics, the overall White House social media strategy and the president’s personal tweets. Oh, and Phillips’ newborn son.

Listen every day from 6-7 pm ET on SiriusXM’s POTUS 124.

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