#My2K: Macon Phillips Talks White House Digital Strategy, Successes

Macon Phillips (@Macon44), Director of White House Office of Digital Strategy, joined Politics Powered By Twitter co-hosts Slade Sohmer (@SladeHV) and Lee Brenner (@LeeBrenner) on Thursday to discuss the administration’s thought process behind the #My2K hashtag, what the White House considers “success” for a Twitter campaign given the lack of quantifiable metrics, the overall White House social media strategy and the president’s personal tweets. Oh, and Phillips’ newborn son.

Follow Us

Listen every day from 6-7 pm ET on SiriusXM’s POTUS 124.

WH’s @macon44 tells us on @politicsradio 150K responses to #my2k hashtag. Did not break down by sentiment. @alexjamesfitz @thematthewkeys

— Slade Sohmer (@SladeHV) November 29, 2012

.@macon44 “President Obama got started as a community organizer. He understands you need more than just 1 person talking at a bunch of ppl”

— PoliticsRadio (@PoliticsRadio) November 29, 2012

.@macon44 re:Metrics for Twitter’s effectiveness “We do measure the overall volume of social media, and the interaction with the content.”

— PoliticsRadio (@PoliticsRadio) November 29, 2012

.@macon44“Last year’s payroll tax cut extension is example of twitter’s role.On CNN anchors were reading tweets on $40 hashtag we created”

— PoliticsRadio (@PoliticsRadio) November 29, 2012

PREVIOUSLY ON PPT:
• Israel/Hamas Conflict: On the Ground, and on Twitter
• Obama/Christie: Buddy Cops, Sandy’s Effect on Election Day & More
• NASA Team Behind @MarsCuriosity Account Talks Social Media

Follow UsFollow Us