Not Lovin' It: 10 Funniest Tweets From #McDStories Disaster

10 Funniest Tweets From #McDStories Disaster

Posted January 25, 2012 10:35am by HVnews

Tags: fail, food, McDonalds, McDStories, Promoted Trends, Recommended, twitter, Type 2 Diabetes

What happens when a Twitter campaign completely backfires? McDonald’s found out the hard way on Wednesday, January 18, when it purchased two Promoted Trends, #MeetTheFarmers and #McDStories. The first didn’t really make a splash, but #McDStories “went viral” — just not as the company hoped. Twitter had a field day with it, crapping all over the fast-food chain. See for yourself:

Here’s an emailed statement to Business Insider from McDonald’s social media director Rick Wion:

Last Thursday, we planned to use two different hashtags during a promoted trend — #meetthefarmers and #mcdstories.
While #meetthefarmers was used for the majority of the day and successful in raising awareness of the Supplier Stories campaign, #mcdstories did not go as planned. We quickly pulled #mcdstories and it was promoted for less than two hours.

With all social media campaigns, we include contingency plans should the conversation not go as planned. The ability to change midstream helped this small blip from becoming something larger.

I suppose any publicity is good publicity. Tough love, McDonald’s: You can’t make people like you just because you speak their language. Clearly they’re not lovin’ it.

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Posted January 25, 2012 10:35am

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Anonymous
all those comments are fake and it sees!! like users call ” eat bio food”….and btw only 2% of the comments on twitter were negativ so.. and since at least 10% were fake, it says a lot.
Personaly i dont care, i have never eat a burger in my life.
If one day i come to the US, I will try. Then I will have a starbuck.
The advantage of being french si that we have vegetarian Mc Donalds serving french food.
LOL
ApeOforion
@Turnable, Nice try, McDo CM ^^
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Nikolai
McDonald’s uniforms are made in US prisons, where prisoners are paid around 25 cents an hour. This place sucks.

Nikolai
Follow @stopmassincnet

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