How do you get your citizens to be safer around trains? If you’re Melbourne railway operator Metro, you write a dark-yet-catchy jingle, add some animation and sign up a Feist sound-alike to make “Dumb Ways to Die.”
WTVR adds some context for the ad:
Metro recorded 979 slips, trips and falls by passengers in its annual safety report for 2011-12, with injuries ranging from minor wounds to serious injuries to the head and face.
It reported 23 collisions between a train and a person, not counting suicides or attempted suicides. Six pedestrians were hit at a level crossing, two of whom were killed.
There were also 11 collisions with vehicles at level crossings, three of which resulted in a death, and 74 near misses.