Printed newspapers still have one major advantage over the web: An editor manually lays out ads so they either don’t conflict with the stories they bump up against or intentionally compliment those stories.
The downside of the web is that ads are now served automatically, leading to situations like this one in which an ad for shotguns was placed directly above the Aurora theater shooting at The Dark Knight Rises premiere, where 12 people were killed and another 38 were wounded.
The Denver Post acknowledged its mistake in a tweet:
We appreciate the numerous notifications we’ve received about a badly-placed ad on our site. The ad has been disabled.
— The Denver Post (@denverpost) July 20, 2012
Here’s another, from Arizona, that had unfortunate placement:
We’ve seen this happen several times over the past year, most famously when the Costa Concordia ran aground in mid-January. Here’s an example:Romenesko]