A year ago, it was revealed to the caring public — at the very least the overlapping populations of sneaker aficionados and Back to the Future II fans — that Nike had patented the technology to make the famous Air Mag sneakers worn by Marty McFly a stone-cold reality.
On Thursday, Nike officially unveiled the long-awaited sneaker: “Nike announced that 1500 pairs of this shoe will be auctioned on eBay, nikemag.eBay.com, with all net proceeds going directly to the Michael J. Fox Foundation. The auction will begin tonight at 8:30PM PST and end on September 18 (150 pairs will be posted on eBay per day for 10 days),” Nice Kicks reported. “Leading up to the release of the Nike Air Mag, a 50 million match grant was given to the Michael J. Fox Foundation by Sergey Brin and Anne Wojcicki; they will match all donations to the foundation, up to 50 million dollars, through the end of 2012.”
What led up to this? A viral video was posted to a YouTube account named DocEmmettBrown88 showing rows and rows of the famed sneaker in a video titled “McFly’s Closet.” It’s more likely that the sneakers are computer renders and not an actual product, but Nike wouldn’t go through the trouble of inviting sneaker bloggers to a Los Angeles press event without having a product to deliver.
2012 is certainly looking up. Amazing that Nike did us all a solid and will probably get these sneakers to market before 2015 arrives. In that regard they are much more thoughtful to BTTF nerds than the makers of the still non-existent hoverboards. Bah.