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Super Bowl to Be Streamed Live on the Internet for First Time in 2012

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By HVsports on December 20, 2011

The NFL on Tuesday announced that the Super Bowl, in addition to Wild Card Saturday and the Pro Bowl, will all be streamed online for the first time on both the NFL’s and NBC’s websites.

As an added bonus, those broadcasts will provide viewers access to quite a bit more than old-fashioned TV watchers by including multiple camera angles, in-game highlights, and live stats.

The news was first broken by CNBC’s Darren Rovell.

That’s fine and dandy for the wild card rounds, but when it comes to the Super Bowl, the only reason people watch if their team isn’t playing is for the creative commercials. There hadn’t been any indication whether or not people watching online will be able to watch the actual Super Bowl commercials, but Rovell later shed a little light on that front as well.

There ya go!

This is actually pretty huge news because when it comes to cutting the cable cord. Live sports in generally the only reason preventing people from making the jump. With more live sports migrating to the web — something MLB, ESPN and NBC do extremely well — and leagues negotiating online streaming into new television deals, cable companies should be very, very worried about its future.

Imagine a future where NBC Sports is an app on your Apple TV, or paying for an NBA, NFL or MLB app subscription allows access to live games for your favorite teams. It’s going to happen at some point, and it’s going to be great once it does. Liberating, even.

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