That sound you’re hearing is the brothers of Norwegian comedy duo Ylvis laughing all the way to the bank.
The two just made a deal with book titans Simon & Schuster to turn their YouTube hit “What Does the Fox Say?” into a children’s book. Yes, for real.
The Hollywood Reporter points out that this has been a pretty major stretch for Ylvis, who just signed a deal with Warner Music and got parodied on SNL. Now with this book deal, there’s no telling when their success will end!
We’ll tell you when: very soon.
They already had a follow up to The Fox with a bizarre ode to Massachusetts, and it doesn’t seem like their musical talents extend far beyond animal noises. But the point is that they’re not a band, they’re a comedy duo, and having execs bank on their success in the recording industry is laughable.
It’s possible the book could be quite successful. Not in the same ironic way as the song, but in a pure kids-really-like-animals way. It’s being released on December 10, just in time for the holiday nuts to hit the store.
Simon & Schuster Children’s Publishing president Jon Anderson is totes legit obsessed with “The Fox” and said in a statement, “I cannot tell you how many times I’ve watched Ylvis’ hilarious, mesmerizing, unforgettable ‘The Fox.’ The lyrics and playfulness of the song lend themselves perfectly to the picture book format, and I’m ecstatic that Simon & Schuster is publishing Bard and Vegard’s first book.”
We’d like to imagine how the convo in the boardroom went down:
Martha: Holiday season is coming up and we need a sure-fire hit. All those kids are diddling around on their iThings and we have to grab their attention!
Stew: I couldn’t agree more, Martha. Based on thorough research I’ve found tha- Hey, Jon. What’s so funny over there?
Jon: Oh, sorry everyone. I was just watching “The Fox” again! It’s so funny! Have you seen it? I mean it’s just a HOOT! Hey, wait a second [Jon's gaze moves slowly outside, his mouth agape.]
Stew: Uh, Jon?
Jon: HI, hello, sorry. OKAY- what IF … we turned The Fox into a book?! Dog goes woof? Fish goes blurb? I mean, it’s just the ticket!
Jon: I know.