The prophecy of the dystopian future that 1984 predicted came two decades late, and it does not come courtesy of the people you might expect.
Welcome to JASH, a new YouTube network created by the brilliant comedy minds of Sarah Silverman, Michael Cera, Tim Heidecker, Eric Wareheim and Reggie Watts. The new venture launched by the fivesome is hell-bent on deleting all the crap Harlem Shake and Gangnam Style parodies out there and replacing them with new JASH-created content. Just let them explain to you their vision for world comedy domination, and of course, don’t miss the beautiful performance by the hot new band PissCum.
The JASH collective officially launched this weekend at SXSW. Here’s the group’s more serious vision of where it will go:
JASH gives comedians and artists a platform to create and control their own digital content and fully share in the revenues. JASH is already attracting top-tier talent by providing them with the financing, production resources, editing facilities and personnel to create quality online videos. All collaborating partners will be given complete autonomy to make short films, sketches, series, one-offs, talk-shows, animation and music videos. The goal of JASH is to gather the most distinct and brightest talent to form a comedy artists’ collective.