Where has Fabio been hiding lately (besides weather reports)? You will most likely find him sweeping customers off their feet at a local Whole Foods. No, seriously. This guy met him earlier this week, and he’s not alone.
The famed romance novel cover model regularly hangs out at the grocery store chain to promote Healthy Line Nutrition. The product line, which includes whey protein and glutamine, is a far cry from the ‘I Can’t Believe It’s Not Butter’ days. Of course, Fabio has promoted everything from Miller Lite to Old Spice and even launched a women’s clothing line for Sam’s Club. But now his focus is on the supplements, which he launched in 2008.
Since then, he has been making Whole Food customers swoon with personal appearances up and down the West Coast. Sadly, Fabio does not demo his workout video, Fabio Fitness.
If you are interested in the Fabio-branded supplements, you can purchase them from his suspiciously ghetto website. Or better yet, track him down at the grocery store and have him carry you down the aisle to his products.