Pepsi last year struck an estimated $50 million deal with Her Royal Highness Beyoncé to become the new face of the brand — literally, she will appear on limited edition cans. On Thursday, Bey delivered on Wednesday’s video tease and that $50M contract, presenting fans with a Pepsi advert that features a snippet of her soon-to-be-released single, “Grown Woman.”
The real lede in all this is buried, like a Pepsi under so much ice at the bottom of a cooler, in that Bey’s former bandmate, Kelly Rowland also released a single titled “Grown Woman” in 2010, only hers wasn’t attached to a major soft drink spot. According to reports from The Fader, Bey’s “Grown Woman” will drop April 8 as the first single off her new album.
Can these grown women reconcile two singles, both with the same title, when one is already miles more successful just by sheer association? The two seemed so chummy during Rowland’s appearance in Beyoncé’s Super Bowl performance, and Rowland was even pictured singing a cover of The Cardigans’ “Love Fool” in home movies from Beyonce’s HBO documentary.