In 2012, 4chan continued to outdo itself, astounding the larger web community with not only ingenuity, but also all that free time.
Largely, their trolling is harmless fun.
In the case of naming the new flavor of Mountain Dew, it’s downright hilarious.
Then you just have to accept that you’ve been bested.
@antderosa Dub the Dew definitely lost to The Internet. It was a local customer program, not a Dew one, & we’re helping them clean up
— Mountain Dew® (@mtn_dew) August 14, 2012