Long before the Alamo Drafthouse planted their flag on the shores of the Internet with its hilarious anti-talking PSA a few weeks back, the Austin-based theater chain had a storied history recording hilarious PSAs. To wit: Will Ferrell, George A. Romero, Jonah Hill and Michael Cera, Danny DeVito, R. Lee Ermey and former Texas Governor Ann Richards all recorded ones for them.
Recently, during an interview the Alamo was doing with actor Jesse Eisenberg for his latest flick (don’t confuse him with Michael Cera, he’s the other awkward and more talented actor from The Social Network), the Alamo tried to get the actor to record a no-talking/no-texting PSA.
Unfortunately, it didn’t go quite as planned.
“I feel like if people are talking, you know, during the movie about something that doesn’t have to do with the movie, then probably it’s the fault of the people who made the movie,” Eisenberg said. “So, I wouldn’t blame the people talking, I’d blame the people in it.”
Perfect. It’s an unusual and some might say, refreshing, perspective, one that perhaps could only come from someone who makes movies for a living and feels the pressure to hold an audiences attention, which Eisenberg does really well in pretty much every movie he’s been in.
Next time the old cellphone comes out during the movie, we know who to blame: the theater for selling us tickets to a crappy and boring movie! Refund!