Hypervocal Menu
 

Blog

Not a Great Font Choice, Pepsi

FacebookTwitterGoogle+

Slade Sohmer

By Slade Sohmer
September 23, 2013 at 11:13 am



How did this Pepsi/AAPE collaboration make it past the proofreaders? Surely this mix-up wouldn’t happen if we all just accepted Baskerville as our font master. Heck, even Comic Sans would be an upgrade here.

pepsi rape

Coca-Cola needs to counter this, right? “Coke: We’re gentlemen.”

Did Japanese clothing-maker A Bathing Ape sign off on this? Did Pepsi Hong Kong? Did anyone sign off on this? Because if Pete Campbell worked for Pepsi and they asked him what he thought …

a_560x0

SEE ALSO:
Thai Ad For Push-Up Bra Has an M. Night Shyamalan Twist
Dennis Rodman Shills For Pistachios in Bizarre New Ad

[pic via Reddit and Andrew @Hanelly]
FacebookTwitterGoogle+


GET VOCAL - COMMENT