How did this Pepsi/AAPE collaboration make it past the proofreaders? Surely this mix-up wouldn’t happen if we all just accepted Baskerville as our font master. Heck, even Comic Sans would be an upgrade here.
Coca-Cola needs to counter this, right? “Coke: We’re gentlemen.”
Did Japanese clothing-maker A Bathing Ape sign off on this? Did Pepsi Hong Kong? Did anyone sign off on this? Because if Pete Campbell worked for Pepsi and they asked him what he thought …Reddit and Andrew @Hanelly]