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Not a Great Font Choice, Pepsi

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Slade Sohmer

By Slade Sohmer on September 23, 2013

How did this Pepsi/AAPE collaboration make it past the proofreaders? Surely this mix-up wouldn’t happen if we all just accepted Baskerville as our font master. Heck, even Comic Sans would be an upgrade here.

pepsi rape

Coca-Cola needs to counter this, right? “Coke: We’re gentlemen.”

Did Japanese clothing-maker A Bathing Ape sign off on this? Did Pepsi Hong Kong? Did anyone sign off on this? Because if Pete Campbell worked for Pepsi and they asked him what he thought …


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[pic via Reddit and Andrew @Hanelly]
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