A company’s Twitter presence is crucial nowadays. There’s no better way to interact with consumers directly, increase your brand recognition, maintain a positive reputation, yada yada. Sometimes, as we saw with the McDonald’s #McDStories disaster, benign corporate tweets can can really backfire.

Most of the time, however, they’re just plain weird.
 

1. Carl’s Jr. loves Nirvana

Cobain’s birthday was Monday — the rocker would’ve been 45 — and being quoted by a fast-food giant’s new-media PR presence was probably the most moving tribute he could’ve imagined.
 

2. ‘I just peed @SierraMist everywhere’

Sierra Mist gets engaged. Really engaged. They wanna know not only when you’re consuming Sierra Mist, but especially when you’ve drunk so much of it that you’re excreting urine that’s 100% Sierra Mist. Now that’s excellent publicity. Are you listening, @Sprite?

Runner-up from @SierraMist: “Nothing says ‘I love you’ like an iced cold Sierra Mist and two straws <3. Happy Valentine's Day!" And nothing says "You have herpes" like an iced cold Sierra Mist and one straw.

3. Give your Valentine Miracle Whip

Hey girl. You know I’ve been thinking of you. I just wanna kick back tonight, turn on Downton Abbey and watch your face light up when I treat you to a back rub. You know I live to please you, girl. That’s why I’m gonna squirt an entire bottle of Miracle Whip on your back. So tangy.
 

4. Blockbuster wants to ‘talk sequels’

Better get some aloe for that sick BURN, am I right? Sorry, Blockbuster, you really had that coming.
 

5. Mrs. Butterworth loves going skiing

Everyone’s favorite syrup-squirting plastic grandmother wants you to know she still hits the slopes, then heads home to ravenously devour a stack of pancakes, which she drenches in, um, herself. Yeah, I’m not sure if I can handle this visual either.

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